For over 7 years now, 2K has tasked us with creating authentic and experiential campaigns as well as set the musical score in support of their incredibly successful video game franchise.
With music and lifestyle at the core, Decon has just about done it all with 2K Sports. Our most consistent role has been as music supervisor for the NBA series, tapping a wide variety of talent from across the musical spectrum. We have activated promotional campaigns, designed entire product launches, and in partnership with our record label, we have released 3 branded compilations featuring music from the game. We’ve even developed their touring property, The Bounce Tour, which has featured a number of stand-out headliners including A Tribe Called Quest.
Spanning across the worlds of entertainment, design, music, branding and experience, Decon has delivered priceless authenticity and impressions for this hallmark lifestyle entity.