Jason Goldwatch has had his finger on the pulse of youth pop culture before he even the slightest clue what that meant. Growing up in SF with an artist/photographer father, he was equally immersed in image-driven storytelling and hip-hop culture and began making videos and EPKs for local rappers at age 14. He continued to hone his skills throughout his teens and early 20s and began to direct visuals for top artists including Dilated Peoples, Common and Kool Keith. After getting signed as the youngest director of Spike Jonze’s Satellite Films, he launched DECON with friend and co-founder Peter Bittenbender, which now encompasses a record label, media publication, production company and creative agency.
His diverse and unbridled style as a director embraces remote and culturally broadening locations and compelling imagery, all infused with the street art and hip-hop culture that has informed his sensibility since childhood. He is constantly shifting his approach, discovering new perspectives and technical choices to bring freshness to each and every project. Jason is passionate about seeing a project through from start to finish, remaining heavily involved throughout the whole process by editing and sound designing his own work.
In the realm of innovative music video work, throughout his career Jason has helmed work for such top artists as Nas, Jay Z, Ludacris, The Roots, KiD CuDi, Evidence and Linkin Park, among others. Documentary film credits include A Million In The Morning, the Definitive Jux tour tale, Revenge Of the Robots, the Young Buck doc, A Million Bucks and The Legend of Mr. Rager, which accompanied the release of KiD CuDi’s most recent album, Man On The Moon II. Jason has also created culture-infused branded work for the likes of Microsoft’s Zune, Malibu Rum, Google, Squarespace and Converse, to name just a few.