Publicis London asked the Miami-based duo Friends With You to create a pop-up carnival for Malibu. Seeking a partner to actually bring it about, Decon along with Co-Founder/Director Jason Goldwatch stepped in to make the magic come to life in just three short weeks.
The carnival theme set the stage for a brand anthem video, photoshoot, social media blitz, and real live party. Hitting the ground running, Decon oversaw production for both film and still imagery, constructed a portable float inspired by FWY, cast 150 party people (including some real fans), pulled upon their music resources for live performances and DJs, and rolled out a buzzing social media campaign to ensure the party would be packed. Once shot, Decon oversaw the entire post-production process, including the music supervision.
The end result was a real-life extravaganza complete with an elaborate fireworks display and a 30 and 60-second spot for web and TV. Let’s just say we know how to throw a good party.