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Brooklyn artist/Decon head designer Hectah teamed up with Mass Appeal for the animated Instagram series “What the Hec?” which takes various pop culture figures, tweaks them slightly, and pokes fun at their image. Celebrities parodied include Rick Ross, Bruno Mars, Kendrick Lamar, and even Bruce Lee. Hectah uses the voices and likenesses of these cultural icons to create humorous scenarios that play off song lyrics, movies, and other pop culture references. The length of these episodes vary, but all fall within the 15 second constraint imposed by Instagram.