TBWA\Chiat\Day wanted to create a series of engaging content for the Nissan Juke featuring the creative masterminds of Jeremyville, Tristan Eaton and Jim Mahfood, all of whom designed original art for the car.
Decon enlisted a 360 approach, interviewing each of the artists with a personal and humorous touch. Our own Jason Goldwatch directed and edited the spots while Yoram Benz handled the design and motion work. We supervised the soundtrack, using instrumentals from our record label’s own Lyrics Born.
Decon delivered three stand-out pieces that distinctly capture each artist’s personality all with a Nissan twist. As Jeremyville says in the piece, “Art isn’t easy.” For Chiat/Day in this case, it was.