In promotion of their Faas running shoe line, Puma wanted to create an original and authentic branded content piece featuring the brand ambassador and Olympic Gold medalist, Usain Bolt.
Overseeing both creative and production, Decon flew to Jamaica for a three day shoot, capturing the authentic energy of Kingston. Our team worked in conjunction with the talented Tristan Eaton (Thunderdog Studios) to create original artwork for the piece to add some extra Puma flare. Once shooting was complete, director and animation guru Yoram Benz locked himself away to edit and animate while Aceyalone and Bionik headed to the studio to record their original score for the piece.
In a very short amount of time, Decon created a high energy and unique branded content piece that would set the tone for the Faas campaign. It was a killer 360 production job that captured the soul and rhythm of Jamaica.