Samsung handed us the new Galaxy Note tablet and asked that we to make a web film showcasing the scope of its capabilities. Without thinking twice, Decon reached to the prolific artist and toy designer Tristan Eaton to help us explore the creative range of this innovative product.
After spending a week in downtown LA checking out Tristan’s expansive new studio, Decon co-founder Jason Goldwatch knew exactly the approach to take. Decon and Tristan developed a multi-medium experience by projecting the art Tristan created on the tablet onto a movie screen-sized painted canvas during a real rooftop party at his studio.
The final video quickly became one the fastest viewed content pieces on Samsung’s YouTube Channel, amassing over 3.4MM views and counting.