Sid Lee wanted to create an engaging piece of content to promote the upcoming MLS season playoffs. Leveraging the insight that the soccer fans are unparalleled to any other sport, Daniel Garcia set out to create a gorgeous ode to the fans.
Inspired by all of the unique traditions that each soccer team owns, we captured fans in a series of tense, celebratory, and dream-like moments. Marrying those portraits with existing MLS game footage, Daniel created a highly emotional and energetic piece focusing on the fan experience of the game.
Daniel created an epic homage to the game, and the fans whose loyalty and enthusiasm absolutely make soccer what it is. MLS was proud to have an anthem piece that so purely captured the spirit of the league.