MRY called on Decon to create over 15 spots in support of Visa’s “Make It Epic” Supberbowl digital campaign. Director Wyatt Neumann asked a variety of NFL fans the question, “What makes your Superbowl epic?”
It was important to develop content that was a natural fit for Visa’s existing Make It Epic campaign. To ensure a seamless co-mingling of creativity, we engaged bloggers and super-fans from around the country to tell us how they define their ultimate Super Bowl Experience focusing on Food, Fashion, and Fandom. Decon oversaw the entire production process, including the animation, sound design and edit in-house.
Using a very hands-on approach, Wyatt worked closely with MRY’s creative team both on set and during post production to sculpt 15 memorable comedic spots. Impressed and pleased with the series scale and comedic value, Visa granted 100% approval of the work at first view, which garnered hundreds of thousands of views in just a few days.